Inggrid Wibowo and Jessica Dunn recently wrote about how municipalities can modernize their employee benefits to better attract and retain next-generation talent. The piece highlights creative, inclusive options—such as fertility coverage, pet insurance, and homebuyer support—and offers practical insights on implementation and compliance.
See an excerpt below:
Next-Gen Benefits for Next-Gen Talent: A Municipal Perspective
Attracting and retaining talent in the municipal sector is becoming increasingly difficult, particularly among younger workers. While public-sector employers traditionally offer solid benefits and greater long-term security, municipalities now need to rethink their strategies—not just to remain competitive with private-sector pay, but to stand out by offering benefits that promote inclusion and reflect employees’ evolving personal and family needs. Creative and targeted options—such as fertility treatment coverage, pet insurance, and first-time homebuyer support—can help municipalities better connect with a modern, diverse workforce and demonstrate a broader commitment to equity and employee wellbeing.